Careers Job Description
General Description
Description: Baruch Performing Arts Center, a multi-disciplinary 11-year-old, 5-venue cultural center in Flatiron, is looking for a Marketing Associate to promote a 36-event season with some support of events of visiting presenters. Full-time, this position reports to the Managing Director. Candidates should have 3 years of experience marketing the arts, and a history of growing audiences in New York City, ideally across multiple disciplines. The MA is a creative thinker and a team player but doesn’t need constant supervision to complete projects and can manage direct reports. The MA can help evaluate current strategies and collateral, develop targeted strategies in response to data and within budget, and strategically reinforce the unified image of the organization, its mission, and programs, across platforms. He/She must be organized, have an eye for detail, be able to collaborate with in-house staff, artists, and vendors, and keep their cool in a fast-paced, environment. The ideal candidate can create video and static graphics for print and digital formats and is well-versed in social media.
Responsibilities include but are not limited to:
- Creation and distribution of printed materials, mailings, calendar listings, media placement, online campaigns, videos, ticket subsidies, cross-promotions, and integration of social media
- Regular updating of production-related, time-sensitive website content to reflect current and upcoming programming (with support)
- Managing distribution of printed materials as needed;
- Helping to maintain and administer e-mail database (Constant Contact) and its interface with patron database (Ovationtix)
- Identifying new media platforms, affinity groups, and cross-promotional opportunities, with an eye toward maximizing a limited budget
- Developing initiatives to engage new audiences in the immediate Flatiron area and surrounding neighborhoods
- Assembling frequent in-house and community marketing collateral based on existing graphic and text raw materials, e.g., slides for video monitors, fliers, invitations
- Engaging and communicating with the BPAC’s internal and external communities, and potential fans via Social Media platforms, adopting the BPAC’s “voice” and style for ongoing outreach and presence; and integrating with performers social media efforts
- Experience writing press releases a plus
- Ensuring consistency in branding across all platforms
- Research emerging technologies/applications
- Interface with visiting presenters regarding marketing support
- Maintaining marketing department archives
- Managing direct reports, including work/study students and a graduate marketing fellow.
Other Duties
Qualifications
Required Skills/Experience
-Microsoft Office Suite (Word, Excel, PowerPoint), Photoshop
-Strong eye for detail in details of graphic design, print quality, and text accuracy
-Can maintain organized files of materials that are shared with multiple parties
-Can communicate effectively with graphic design and print production professionals, artist representatives, and producing organizations
-Can delegate effectively to reports
-Can create and coordinate project schedules, including multiple drafts and edits and meet deadlines
-Can write in a terse, impactful language
-Can execute promotional campaigns under the direction of supervisor
-Can track and regularly report on outcomes adjusting strategies in response to data
- Is fluent in WordPress, Adobe Creative Suite (Photoshop, InDesign, Acrobat, iMovie or other film editing software)
RFCUNY Benefits
RFCUNY Employee Benefits and AccrualsAbout the Research Foundation
The Research Foundation of The City University of New York (RFCUNY) is a nonprofit educational corporation founded in 1963 to provide post-award fiscal and administrative support for CUNY’s research and sponsored programs. RFCUNY’s services allow CUNY researchers, faculty, and staff to focus on their intellectual curiosity and scientific discoveries, on projects and programs that serve our local and global communities, proposing concrete solutions to society’s most pressing challenges.
RFCUNY serves as a fiscal agent and works closely with all the CUNY campus Grants Offices to perform the core functions of post-award financial management for CUNY research projects and sponsored programs. These functions include legal assessment and signing of agreements where RFCUNY is named as a fiscal agent; setting up award accounts; preparing sub-awards and assisting PIs in monitoring the work of the recipients of sub-awards; supporting project directors with hiring and managing research project and sponsored program staff; supporting the purchasing and paying for goods and services with grant and program funds; managing financial aspects of projects including accounts receivable, financial reporting, invoicing, budget monitoring, and cost compliance with uniform guidance; ensuring that sponsor financial requirements are met; monitoring compliance with applicable project and financial management rules and laws; supporting the management of independent and external audits and financial reviews; and providing data, information, management expertise, and other supports to CUNY’s research and sponsored programs.
Equal Employment Opportunity Statement
Key Features
Baruch Performing Arts Center
Full Time
$48,024.00 - $52,200.00
Nov 08, 2017 (Or Until Filled)