Careers at RFCUNYJob Openings

MISSION

Children need to spend their most critical years with dedicated, educated, trained, and well-compensated individuals in order to thrive. The New York Early Childhood Professional Development Institute leads the work to establish and implement an early childhood workforce system to ensure funding, standards and competencies, career development resources, qualifications and credentials, professional development (training and strengths-based coaching), and program quality assurance and improvement for individuals who work with young children throughout New York. Housed at the City University of New York, the Institute is a fast-paced, dynamic public/private partnership that is committed to the early childhood workforce across New York State.

GENERAL DESCRIPTION

New York Works for Children (NYWFC), is New York State's integrated professional development system for the early childhood and school age workforce.  With funding and support from multiple city and state agencies, NYWFC is committed to building the infrastructure so that everyone who works with young children and families has access to high quality education and professional development experiences.  NYWFC is also the home of The Aspire Registry: New York's Registry for Early Childhood Professionals. The workforce registry is a web-based system that helps early childhood providers track their ongoing professional development, education, and experience, and helps them find professional development.

The Outreach and Communication Associate will support the development and implementation of NYWFC and The Aspire Registry’s communications and outreach strategy to maximize the project’s impact and reach.  The Outreach and Communications Associate will report directly to the Communications and Design Manager, and will work closely with other Institute staff.

DUTIES AND RESPONSIBILITIES

Content Creation 

• Develop marketing and support materials for various audiences about New York Works for Children and The Aspire Registry
• Support the communications team with developing a comprehensive outreach strategy for The Aspire Registry leveraging all communications tactics and targeting multiple stakeholders to ensure successful program participation in The Aspire Registry.
• Draft copy for email campaigns, newsletters, and content for the New York Works For Children website
• Create and edit supporting articles to create the best user experience with The Aspire Registry
• Analyze system data to identify outreach groups and draft targeted messaging.
• Ensure consistency of content and language for New York Works for Children and The Aspire Registry across various platforms
• Elevate and maintain brand awareness and integrity through marketing and outreach channels.

Outreach

• Periodically represent New York Works for Children and The Aspire Registry at conferences and events- in-person and virtually.
• Organize, adapt, and deliver effective presentations about The Aspire Registry with a focus on promoting participation by fostering an understating of the system for providers and the state’s workforce.
• Conduct outreach activities and engage in outreach efforts to support maximum implementation of the Aspire Registry
• Actively seek out and engage in relationship building with child care programs and other stakeholders to promote the Registry and help gain a better understanding of the PD system.